1. RF Opportunity To Come Back? Or Walk Away?

1.1 Uncertainty in the medical beauty field in 2024.

As we enter 2024, the medical beauty field is already full of uncertainties. In China, radio frequency beauty devices once again caught everyone's attention in July. Some people are worried, while others are watching the situation with a smile. The medical beauty industry is like a mirror, reflecting the complex and ever-changing emotions and attitudes in this field. Just one notice affects the entire beauty instrument industry, and has a huge impact on brands, e-commerce, influencers and consumers.

1.2 The National Medical Products Administration announced the postponement of the implementation of radio frequency beauty instrument management.

China's National Medical Products Administration issued Announcement No. 84 on July 8, 2024, announcing that the management of radio frequency beauty devices as Class III medical devices will be postponed to April 2026, which means that home radio frequency beauty devices can continue to be sold normally in the short term. This decision is a supplement to Announcement No. 30 of 2022, which defined radio frequency beauty devices as Class III medical devices and planned to implement strict management from April 2024. However, considering the rapid development of the industry and the preparations required for companies to adapt to the new standards, the regulatory authorities decided to grant a two-year grace period to promote a smooth transition of the market and ensure a balance between consumer safety and healthy development of the industry.

1.3 The Broad Categories and Growth Potential of Beauty Instruments Market.

The beauty instrument market covers a wide range of categories, from basic cleaning and moisturizing equipment to high-end anti-aging and skin repair tools. Home radio frequency beauty instruments provide consumers with the possibility of professional-grade skin care at home. According to public data statistics, the scale of China's radio frequency beauty instrument market reached 1.26 billion yuan in 2022, and it is expected that by 2028, the global radio frequency beauty instrument market will reach 3.26 billion yuan and continue to grow.

1.4 Professional technology and safe use of radio frequency beauty devices.

Precisely because of its professional technical field, corresponding efficacy scenarios and future potential, correct and safe use, selection of suitable products and ensuring safety become crucial, which is also one of the most core factors in the introduction of control policies.

2. Explore RF, why does it need standards?

2.1 Mechanism of action of radiofrequency waves.

Radiofrequency waves are like microwaves, but their purpose is not to defrost food quickly, but to reactivate those collagen fibers from their blocked state, thereby tightening the skin and reducing wrinkles.

2.2 Biological effects of RF energy.

 Radio frequency produces biological effects on tissues through inductive electrical effects, electrolysis effects, and thermal effects. When acting on organisms, it can cause vasodilation, faster blood and lymph circulation, increased capillary and cell membrane permeability, increased intracellular enzyme activity, and accelerated metabolism. Based on the thermal effect of radio frequency energy on the skin, RF radio frequency can directly penetrate the skin and use the impedance formed by the skin to cause cell molecules to resonate and rotate, thereby promoting the regeneration of collagen, thereby achieving the effect of firming and anti-wrinkle. In addition, radio frequency energy can also promote blood circulation, accelerate metabolism, and improve skin texture and elasticity.

2.3 The Medical History of Radiofrequency Technology

 In 1891, Nikola Tesla revealed the possibility of radiofrequency energy inducing heating effects in the body. It was not until 1913 that German physicist Karl Franz Nagelschmidt further solidified the medical status of radiofrequency technology by creating diathermy and compiling the first monograph on the subject.

3.What do you value most when choosing a beauty device?

3.1 Classification and Function of Home Beauty Devices.

At present, home beauty devices are ordinary small appliances, not medical devices. The more popular home beauty devices on the market can be divided into laser, LED light (intense pulsed light), ultrasound, radio frequency, microcurrent, etc. According to the function, there are firming, hair removal, introduction, cleaning, whitening, etc. The most popular demand at present is firming. In addition to radio frequency, there are still several technologies such as ultrasound, LED light, and microcurrent to choose from. If there is a need to choose a beauty device, the industry standards behind it are the top priority.

3.2 The Importance of Industry Standards.

In the market, few beauty instrument brands can achieve self-production, testing and self-standardization, and most of them are sold in the form of cooperative OEM. Shenzhen Meigaotu Technology Co., Ltd. is a "specialized, sophisticated and innovative" high-tech enterprise with more than 10 years of professional home beauty instrument production experience and standards. Meigaotu focuses on the localization of Asian skin, develops and creates beauty instrument products that are truly suitable for Asians, and has a rare composite team of medical clinical + technology research and development in the industry. The team has rich medical clinical and high-tech backgrounds. At the same time, Meigaotu is also a domestic company with FDA, CE, RoHS, FCC, REACH and other product testing certificates.

Meigaotu strictly abides by the various regulations and requirements of domestic high-end technology and electronic technology, and produces safe and high-quality home beauty instrument products under strict quality management and high standards to meet the needs of customers of different ages in various countries and regions, and travel all over the world.

4.The market is in chaos and consumer confidence cannot be restored?

4.1 Challenges of Class III Medical Device Registration Certificate.

According to the government service platform of the Ministry of Science and Technology, no beauty instrument brand has obtained a Class III medical device registration certificate so far. That is, during the two-year policy buffer period, existing manufacturers can either conduct clinical trials on existing products and obtain a Class III medical device registration certificate, or abandon existing radio frequency products and switch to the sales route of beauty instruments.

Obtaining a Class III medical device certificate is an arduous task, involving complex clinical trials, data collection, quality system establishment and other links. Each of these increases the cost of research and development and compliance. The entire process may cost millions to tens of millions of RMB and take several years. Because of this, the introduction of the policy has already led to market price chaos, damaged brand value, and weakened consumer confidence. Consumers who are unaware of the reasons behind it believe that the brand is cutting leeks.

4.2 The impact of the policy buffer period on enterprises.

Even if a company successfully obtains certification, it still needs to face the test of market verification and reputation building, and it will miss the best market opportunity. Competitors may have occupied the market with rapidly iterating products or alternative technologies, causing the company to lose its first-mover advantage.

4.3 The importance of market regulation and industry collaboration.

All signs indicate that the healthy development of the radio frequency beauty instrument market relies on the benign interaction between market supervision and industry collaboration. In the short term, strict supervision, especially the high threshold for Class III medical devices, puts pressure on companies, accompanied by high R&D investment, long approval process, and challenges of adjusting marketing strategies. But in the long run, such policies purify the market, eliminate inferior products, curb unfair competition, and pave a fair track for companies like Zhonghefeng that focus on product excellence and technological innovation. It also creates a more standardized and safe choice environment for consumers to ensure their rights and interests.